Frisco Approves Hotel Tax Incentives for Toyota Stadium Hotel and Convention Center
Frisco approved a Chapter 380 deal passing state hotel and sales taxes, plus up to $5 million in city hotel tax, to the developer of a Toyota Stadium hotel and convention center.
The Frisco City Council has approved an economic development agreement that would steer state hotel and sales taxes, and part of the city’s own hotel tax, to the developer of a planned hotel and convention center on the Toyota Stadium campus.
The council approved the Chapter 380 agreement with D96 Hotel & CC LLC on Tuesday, 6-0, as part of its consent agenda, according to the city’s draft action summary. The city’s announcement described the partner as the Hunt family and said the city will work with Hunt Sports Development.
What the deal includes
The project calls for a 250-room full-service hotel, 15,000 square feet of convention space, 30,000 square feet of retail and restaurant space and a parking garage, according to the staff memo prepared for the council.
The agreement lets the city and the developer apply to the state’s qualified hotel project program. If the state approves, “eligible State hotel and sales taxes generated by the project would be passed from the State, through the City, to the developer,” the memo says. “The City would pass along only the State funds it receives and would not use City funds to make these State incentive payments.”
On top of that, the city would give the developer 50 percent of the city hotel occupancy tax collected from the new hotel for 10 years, capped at $5 million, and waive half of the city’s development fees for the project. The memo calls the $5 million “a maximum, not a guaranteed payment,” and says the agreement “does not provide grants of City property or sales tax revenues.”
The background
Toyota Stadium is the product of a partnership among the city, the Frisco Independent School District and the Hunt family that began in 2003, the memo says. In September 2024 the city extended the FC Dallas lease through 2057 and approved incentives for the first phase of a mixed-use development around the stadium. The hotel and convention center are the next phase.
“FC Dallas and the Hunt family are terrific partners,” Mayor Mark Hill said in the city’s announcement.
The state comptroller must still confirm that the project qualifies before any state tax money flows to it.
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